Lighthouse Amplify
Books do not find readers by themselves
A launch is six weeks of coordinated work, not a post on publication day. We run campaigns for our own titles and, increasingly, for books published by other houses whose authors were handed a press release and a good luck.
What we do
The work, and what it costs
Launch campaign
Six weeks around publication — the window where a book either finds an audience or quietly does not.
- A named publicist
- Review mailing to 60 outlets
- Social and creator seeding
- A launch event
- Retail and category optimisation
Sustained campaign
The nine months after launch week, which is when most books are abandoned by their publisher.
- Monthly content calendar
- Paid media management
- Festival and award submissions
- Monthly reporting against rank
Book trailer
Scripted, shot and cut. The vertical reel is included, because that is the cut that actually travels.
- Script and storyboard
- Production and edit
- Vertical and landscape cuts
- Licensed music and captions
How it works
Four steps, in this order
Read the book
Every campaign here starts with someone reading it. A campaign built from a blurb sells the blurb.
Find the readers
Who actually buys this — not the demographic, the specific shelves, lists and communities it belongs on.
Run it
Six weeks of scheduled work with a plan you hold a copy of, and a weekly note on what moved.
Report honestly
Against rank and sales, not impressions. An impression is a number that always goes up.
We do not buy reviews
Not from services, not from farms, not quietly. Retailers detect them, they get stripped, and the account they were bought for gets flagged. Our review work is a verified programme — real readers, matched to the book, who confirm the purchase before they post — and it is slower on purpose.
Talk to Lighthouse Amplify
Full-stack book promotion: launch campaigns, social, trailers, influencer seeding and paid media. Run for our own titles and, increasingly, for books published elsewhere.